Miller Lite had a lot to say about the claims of its direct compeitor, Michelob Ultra. Unfortunately, Ultra and the rest of the Anheuser-Busch family had exclusive advertising rights during the Super Bowl. We had been shut out of marketing's biggest stage.

So, we decided to troll the hell out of them.

The Ridiculously Long Calorie-Burning URL got a billion impressions and its supporting giveaway site ran out of beer within seconds of going live, causing many Twitter tantrums. Overall, a major win.

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