Twitch streamers have been gaining popularity for a decade, but VTubing (aka streaming as a digital character) has exploded in popularity just in the last year.

When Kellogg's tasked us with making Tony relevant for Gen-Z, we realized that Tony was perfect for the world of Twitch. He's a beloved, animated character with a signature catchphrase who has recently migrated from being hand-animated to being rendered using motion-capture suits and 3D mapping.

Below are some of the highlights from Tony's debut Twitch stream: