When Snyder's Pretzels released "Nashville Hot" flavored pretzels, they needed something scroll-stopping for TikTok. And, upon careful consideration, we realized that nothing stops thumbs in feeds like good old-fashioned weirdness.

But not just weird for weird's sake. Through research and data analysis, we actually discovered specific elements that are proven to both grab attention AND speak to our target audience: practical effects, human-animal hybrids, and modern-throwback "hipster" country. For good measure, we even included a cameo appearance from comedic influencer superstar Kyle Gordon, leading to hundreds of "wait, was that Kyle Gordon" comments on our video.