When Scion overhauled their brand, they abandoned the boxy, Tokyo-drifting cars that had become their hallmark, and instead focused on delivering simple, practical cars for 20-something drivers.

They still wanted to be weird, even though the cars weren't. So we created a campaign that shows why a Scion, with a lot of really useful standard features, can adapt to even the strangest drivers.

Directed by Randy Krallman.